This 5-point checklist will result in better emails and happier subscribers
If you read last week’s post, Email Marketing – How to Get the Most From It – you might be wondering, what do I put in my emails?
Email campaigns usually fall into one of two types: blog post mailings, or one-time blasts.
If you are sending your blog post out via your email list, your content is going to be what your wrote in your post.
If you send single emails, crafted individually, your content is determined by what you are telling them.
In either case, the same basic principles apply and this checklist should work equally well for both.
You want to offer something worth reading.
In order to know what to that means, step into consumer mode for a moment.
Do you subscribe to newsletters or blog posts?
Ask yourself why. What are you hoping to get from them?
When you get emails through this subscription, what do you do?
What determines if you open it? Is it the teaser? The person or company it’s from? The subject line?
If you open it, what do you do next? Skim it? What are you looking for? Did you find it? Do you then read the whole thing?
Is there an action you take when you read the email?
Now think about what you want to send
- Is it on target for your audience? Is the subject line clear and does it convey a benefit?
- Do you have an interesting image?
- Do the first few lines make people want to read the content?
- In the main text, do you provide information that is useful, specific, informative or memorable?
- Do you have something you want the reader to do when they read the email? Is it obvious and easy to figure out?
If you can answer yes to these 5 points, your email will be one your audience looks forward to receiving.
What kinds of emails do you sign up to get? Do they deliver? Please join the conversation on the website in the comments following the blog post.